It’s often seen as a bit of a black science, SEO (search engine optimisation). It’s expensive to find someone to ‘SEO’ your website, and if they guarantee results…they are probably trying to con you. If you hope to rank first for ’small tent on a hillside in Tibet’ you are OK, but to rate high […]
In the last couple of weeks it has been clear that google has penalised sites for buying links. In principle this can never happen. But I am convinced it has.
A common idea is that google can never penalise a site for the links TO the site. They can ban or otherwise penalise sites that sell […]
SEO has, for a long time, consisted of focussing on two things - onsite factors and offsite factors.
The most important onsite factors are concerned with having carefuly chosen keywords, above all in the ‘title’ and in the heading, plus a couple of times in the text - which should also be surrounded with relevant text […]
A few years ago, SEO was crucial to the success of a website. It was necessary to learn the techniques that search engines used to rank their results, and then ensure that the pages of the website used that knowledge to rank well themselves.
Usual techniques included excessive use of the keyword in the title and […]
There are lots of ways to get your site listed in the search engines and to improve your position in the SERPS (seach engine results pages). It is easy to get ‘carried away’ with some of these, and it can act to your detriment. Some of these tricks may still work some of the time, […]
Google Page Rank is generally loved or hated by webmasters and unknown or ignored by the general public.
Google page rank is a ’score’ out of 10 that google give to every website, and every individual page within a website. It is intended to denote the importance of that page. You can see it as a […]
When you are choosing the keywords for your site, you need to choose words or phrases that:
are actually searched for
that you can rank reasonably well for
There is little benefit in ranking highly for ‘big red london toffee’ since nobody will actually search for it. And trying to rank highly for, say, ‘cheap software’ may to […]
SEO (Search Engine Optimisation) occupies a lot of webmasters a lot of the time. It is roughly described as the steps needed to ensure that a website appears in a high position in the search engine results for its chosen keywords.
SEO falls into two parts: on-page SEO and off-page SEO. The offpage SEO (possibly the […]